Performance Marketing That Drives Measurable Growth.
Helping ambitious businesses grow through strategic paid social advertising across Meta, TikTok, LinkedIn, Pinterest and X.
R2M+
Revenue Managed
7+
Years Experience
7
Countries Advertised In
Campaign Performance
Q2 2025 Overview
ROAS
4.8x
+22%
Revenue
R2M+
managed
CPL
R180
-31%
Ad Spend vs Revenue (Monthly)
Platform Breakdown
Avg. ROAS
4.8x
Revenue trend
↑ R2M+ managed
Trusted by growth-focused brands
0+
Years of Experience
0 countries
Advertised In
R0M+ managed
Revenue Driven
Official Platform Partnerships
Meta
Business Partner
TikTok
Marketing Partner
Certified Marketing Partner
Platform Expertise
Every major paid social platform.
One strategic partner.
Meta
Facebook & Instagram advertising at scale
TikTok
Short-form video ads that convert
B2B lead generation & brand authority
Visual discovery & shopping campaigns
X
Brand awareness & real-time engagement
Creative Performance
Content that stops the scroll.
Campaigns that convert.
We craft paid social creative for TikTok's viral feed, Instagram's immersive grid, and every platform in between — across eCommerce, travel, wellness, hospitality, and more.
imetricagency
Performance Marketing
ROAS growth
consistent month-on-month
Direct bookings
over OTA dependency
Subscription growth
Meta + Instagram
Bookings growth
vs prev quarter
CPL reduction
TikTok lead gen
Launch campaign
new product launch
Industries we create for
eCommerce
eCommerce#GRWM
ROAS growth
consistent month-on-month
Travel & Hospitality
Travel#TravelGoals
Direct bookings
over OTA dependency
Wellness
Wellness#SelfCare
Subscription growth
Meta + Instagram
Food & Beverage
Hospitality#FoodPorn
Bookings growth
vs prev quarter
Fitness
Fitness#FitCheck
CPL reduction
TikTok lead gen
Beauty & Skincare
Beauty#SkincareTok
Launch campaign
new product launch
Industries we create for
What we do
Every lever of paid social performance.
Paid Social Advertising
Full-funnel campaigns across every major paid social platform, built to convert.
Creative Strategy
Ad creative that stops the scroll and drives action.
Analytics & Reporting
Clear, actionable data — not vanity metrics.
Performance Optimisation
Continuous testing and iteration to lower costs and raise returns.
Conversion Tracking
Pixel setup, server-side tracking, and attribution modelling.
Remarketing
Re-engage warm audiences and recover lost revenue.
Lead Generation
Qualified leads delivered at a cost that makes sense.
eCommerce Growth
ROAS-focused campaigns for online stores that scale.
Why i-Metric
Senior expertise. No juniors. No handoffs.
When you work with i-Metric, a senior specialist manages your account from day one — not a junior who escalates to someone else.
7+ years of paid social experience
Not a generalist digital agency that dabbles in ads. Paid social is all we do — and we've been doing it for over seven years across multiple markets.
One senior specialist on your account
Your campaigns are built, managed and optimised by the same experienced person throughout. No account managers, no juniors, no handoffs.
AI-augmented strategy and execution
We leverage AI tools for audience research, creative analysis, and performance forecasting — giving you the speed of automation with the judgement of a specialist.
Conversion tracking built properly
Pixel setup, server-side events, and attribution modelling done right from the start. You'll know exactly what's working and why.
International campaign experience
We've run campaigns across South Africa, the UK, Europe, the US, the Middle East, Kenya and Namibia — so we understand how audiences behave across markets.
Optimised toward revenue, not vanity
We don't report on reach and impressions. We track what moves your business — leads, sales, cost per acquisition, and return on ad spend.
Markets we've advertised in
Results
Numbers that matter.
0+
Years Experience
Senior-led, every account
0
Countries Advertised In
SA, UK, EU, US, ME, KE, NA
R0M+
Revenue Managed
Across all client accounts
0 platforms
Platform Expertise
Meta · TikTok · LinkedIn · Pinterest · X
Meta — eCommerce
Papier Wallpaper
4.8x
ROAS
Meta — Immigration
NWI Visas
CPL ↓
lead volume ↑
Meta — Wellness
Wellness Tree
3.9x
ROAS
Case Studies
Recent work.
Papier Wallpaper
Scaled paid social from zero to consistent monthly revenue growth
Full-funnel Meta and TikTok strategy for a premium South African wallpaper brand, driving direct-to-consumer sales.
NWI Visas
Qualified lead volume increased significantly within the first quarter
Meta campaigns targeting high-intent visa applicants, with conversion tracking built from the ground up.
Wellness Tree
Consistent ROAS growth across Meta placements
Creative-led Meta campaigns for a wellness brand, combining audience segmentation with ongoing creative testing.
Who we work with
Industries we serve.
eCommerce
Online stores & DTC brands
Hospitality
Hotels, restaurants & experiences
Travel
Tour operators & travel brands
Healthcare
Clinics, wellness & medical
Wellness
Fitness, nutrition & lifestyle
Luxury
Premium brands & lifestyle
Commercial Property
Real estate & property investment
B2B
Enterprise & SaaS companies
Professional Services
Consultants, legal & finance
Our Process
How we work.
Discovery
Deep-dive into your business, audience, and competitive landscape to identify the highest-leverage opportunities.
Strategy
Build a data-informed paid social strategy with clear KPIs, platform selection, and budget allocation.
Creative
Develop a creative strategy and brief that aligns with your brand, audience, and campaign objectives.
Campaign Build
Deploy campaigns with precision — the right creative, the right audience, the right tracking in place from day one.
Optimisation
Continuous A/B testing, bid management, and creative iteration to improve performance week over week.
Reporting
Transparent, plain-English reporting that shows exactly what's working, what's not, and what we're doing about it.
Scale
Systematically increase spend and expand reach as performance benchmarks are consistently hit.
Testimonials
What our clients say.
"i-Metric completely changed how we think about paid social. The level of strategic input we get is unlike anything we experienced with previous agencies."
Kevin
Founder, i-Metric Client
"What stood out immediately was that we were always dealing with the same senior person — someone who actually understood our business and our numbers."
Steph
Marketing Lead, i-Metric Client
"The tracking setup alone was worth it. For the first time we could actually see which campaigns were driving real revenue, not just clicks."
Dyllan
Director, i-Metric Client
Let's talk
Let's discuss your growth goals
Book a free 30-minute strategy session. We'll review your current setup, identify the biggest opportunities, and tell you exactly how we'd approach your account.